PropTech Group

On-Demand Webinar - Marketing Automation Essentials for Real Estate Agents and Agencies

Written by Rebecca Gillis
November 19, 2021
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Marketing automation is a powerful tool for agents and agencies, but it can be a deep pool to dive into if you don't know the essentials.

What are the best practices for marketing automation and lead generation? How can you use segmentation and automation to create engaging lead nurturing systems? What should you automate, and what shouldn't you automate?

Join us for this on-demand webinar with our presenters, Daniel Streek, Tech Stack Consultant at PropTech Group and James Ramsay, Customer Success Manager at Eagle and let them take you through the essentials for marketing automation and real estate, including topics like:

  • Putting it in practice: steps to follow to ensure you're automating the right things, for the right reasons
  • The benefits of marketing automation
  • Marketing activities you should automate
  • Marketing activities you shouldn't automate
  • Marketing automation and lead generation
  • Using automation and segmentation to nurture leads
  • Real estate use-cases for marketing automation
  • The right tools: making sure your technology is keeping up with the times

Rebecca Gillis

Rebecca works in the Digital Marketing field after graduating from James Cook University with a Bachelor of Business, majoring in both Marketing & Events Management. She has recently moved to the Gold Coast and enjoys getting outdoors to make the most of the great weather.

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