As the property market begins to slow, building relationships and keeping your ‘finger on the pulse’ of market trends will be key to gaining client trust and driving business growth.
While property technology and applications offer real estate agents and property professionals a treasure trove of insights, often time pressures limit how the technology is used, leading to real estate agents underutilising the data at their fingertips.
Here, we explore new ways property professionals can do more with data to benefit clients, sales, and business overall.
Break down silos
Grappling with multiple applications and CRM platforms to access useful data has long been a sore point for property professionals. It’s time to break down the silos and create solutions that give agents and property professionals the tools to seamlessly and strategically use data to create opportunities and drive growth.
A new partnership between Australian owned data provider, National Property Group and PropTech Group is taking data insights to the next level.
The integration will deliver National Property Group’s data services into PropTech Group’s CRMs Eagle Software and VaultRE, the websites provided by PropTech Group subsidiary Website Blue, and the vendor proposals created in PropTech Group’s Designly, giving real estate agents access to market data for vendor proposal creation, their sales and PM CRMs, and automatic valuation models – all with one log in.
Start meaningful conversations
With a focus on addressing the core business needs of real estate agents and property professionals, the new National Property Group and PropTech Group data integration simplifies the functions of ‘finding, listing, selling and nurturing’ into one application.
Having access to a wealth of data insights in one application, that previously required one or more application logins, provides significant business benefits. Time efficiencies and productivity will be improved, proposals and AVMs will be presented with enhanced customer targeting and strategic insight, and customer conversations will be backed by meaningful, reliable data insights.
Being able to identify data trends such as recent sales, tenure and hot spots within the CRM data creates better prospecting conversions. National Property Group’s heat map searches integrated directly into the VaultRE platform provides simple visual representations of where opportunities lie for real estate agents.
Use data strategically to deliver informed insights
When listing, property professionals build trust and confidence by having in-depth knowledge and understanding of current market conditions. Having detailed access within the VaultRE platform of property data and market activity, improves agent conversations by giving them the insights to react and answer any enquiries. Agents can generate key reports directly from VaultRE to improve the customer experience. Moving into ‘sell’ mode, the VaultRE and National Property Group integration is vital in communicating current market information that gives sellers and buyers confidence to make decisions.
Take digital marketing to the next level
Real estate has long been a competitive industry. For National Property Group customers, the partnership with PropTech Group delivers a best-in-class experience for their digital marketing presence by providing a seamless update to “Website Blue” for all digital requirements, in addition to website management with the leading real estate web provider, and simple listing upload to key listing portal providers.
Leading real estate experts speak to ‘touch points’ in driving business success. There are the usual standard touch points such as email, text, and newsletter distribution etc, but the most important touch points are conversations that add value. To make customer conversations valuable they need to be relevant, local, and current.
The advantage of the VaultRE and National Property Group integration is that VaultRE presents the customer who is due the touchpoint and National Property Group provides the rich information that adds value to the conversation. Utilising one platform, agents are empowered to serve and resend more information within the one platform rather than several, making it easy and consistent which improves productivity and ultimately leads to more listings and sales.
Reports for long-term success
Real estate is a long game and keeping track of reports over time can be difficult. National Property Group and PropTech Group’s integration helps solve reporting inefficiencies by seamlessly recording reports in an agent’s VaultRE file cabinet, ensuring consistent conversations over time that build trust.
Data used strategically and effectively can be the most valuable asset property professionals hold. For real estate agencies, accessing, deciphering and utilising data is the single most important function that will be the key to winning more business.
Data in action – real world example
Let me give you a typical example: the agent is speaking with a client around the market, the client is not ready, but requests a report as an update. The agent obliges and jumps into their data platform, runs the report, and sends it as a PDF via an email. If we are lucky, they may record the interaction, but due time and other pressures they don’t, and so much valuable data is lost.
Now let’s look at VaultRE and National Property Group integration scenario: the agent makes the call within VaultRE, the conversation results in a report request, they generate the report directly from VaultRE they send within the platform and all that golden information is captured - waiting to be used for the next touchpoint, improving customer experience, building trust so that they list with the agent.
For this reason, the National Property Group and PropTech Group integration project creates an environment that:
- Allows an agent to use one platform for multiple rolls
- Send reports directly from the VaultRE platform
- Find trends that increase prospecting conversion
- Capture data that cleans and builds your most valuable asset